Drink Driving Deaths

So far we’ve discussed using alcohol bottles to represent data of road traffic deaths caused as a direct result of drink driving in a shocking & disruptive way, intended to have the same tone of voice as the RSA television adverts.

What we want to do is design replica labels for alcohol containers – beer / wine / spirits that contain data relative to a particular accident, such as the victim’s name, age and the driver’s blood alcohol content and more to replace the original labels.

At first glance we want the bottles to look unchanged, until people take a closer look and see what’s really there. We also want to combine this with sound to make it an Audio/Visual experience. One way we are currently considering achieving this is to have a speaker inside the bottle that plays audio when the cap is taken off, releasing audio of a news report about the particular incident.

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